In Business As in Life, You Don’t Get What You Deserve, You Get What You Negotiate

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“The Bible of Negotiation.” That’s what successful business people say about this book. It is the most practical, sensible, and useful book on negotiation ever written, bar none. There is a good reason for this. It could only have been written by Dr. Karrass who is recognized as the leading expert in demonstrating how to successfully negotiate in any business. This book is based on Dr. Karrass’ vast negotiating experience as well as his original research and consulting in every sector of the American economy including manufacturing, retail, and service. He has developed customized programs and hands-on exercises for every industry from high-tech hardware and software to packaged goods, from engineering construction and design to chemicals and telecommunications. This book explains in clear, put-it-to-work terms, the strategies and techniques that lead to win-win agreements – agreements that get you what you want and leave the other side well satisfied in any negotiating situation

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