Purple Cow: Transform Your Business by Being Remarkable

By (author)Seth Godin

25

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – is not working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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