Why
do businesses consistently fail to execute their competitive
strategies? Because leaders don't identify and invest in the full range
of projects and programs required to align the organization with its
strategy. Moreover, even when strategy makers do break their plans down
into doable chunks, they seldom work with project leaders to prioritize
strategic investments and assure that needed resources are applied in
priority order. And they often neglect to revise the strategic portfolio
to fit the demands of a dynamic environment, or to stay connected to
strategic projects through completion, as new products, services, skills
and capabilities are transferred into operations.
In Executing Your Strategy,
Mark Morgan, Raymond Levitt, and William Malek present six imperatives
that enable you to do the right strategic projectsand do those projects
right. And it is no accident that the six imperatives combine to create
the acronym INVEST: IdeationClarify and communicate purpose, identity
and long range intention; NatureDevelop alignment between strategy,
structure and culture based on ideation; VisionCreate clear goals and
metrics aligned to strategy and guided by ideationEngagementDo the
right projects based on the strategy through portfolio management;
Synthesis: Do projects and programs right, in alignment with portfolio;
and Transition: Move the project and program outputs into operations
where benefit is realized. Full of intriguing company examples and
practical advice, this crucial new resource shows you how to make
strategy happen in your organization.
