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You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.
What
do Apple, Starbucks, Dyson and Pret a Manger have in common? How do
they achieve spectacular growth, leaving behind former tried-and-true
brands to gasp their last? The old checklist of P''s used by marketers -
Pricing, Promotion, Publicity - aren''t working anymore. The golden age
of advertising is over. It''s time to add a new P - the Purple Cow.
Purple
Cow describes something phenomenal, something counterintuitive and
exciting and flat-out unbelievable. In his new bestseller, Seth Godin
urges you to put a Purple Cow into everything you build, and everything
you do, to create something truly noticeable. It''s a manifesto for
anyone who wants to help create products and services that are worth
marketing in the first place.
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